Thursday, August 30, 2012

Toyota Continues to Use Transgender in Yet Another New Ad


I'm not really sure what marketing genius was used for the new ad campaign for the Toyota Auris Coup GT,  but it now appears that the transgender theme is planned for a series of ads. See the new one. 


They just launched yet another ad, this time featuring transgirl ( Avu-chan). However, this one doesn't use her to shock -- by revealing that she is a he, as they did in the last ad -- but rather places the T-girl in a shady storyline, suggesting that somehow she lives on the edge.

Take a look and see what you think?

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