Thailand is the home of the Miss International Queen pageant, which rivals any mainstream pageant in the world, gaining it international acclaim, big name sponsors, and media coverage.
When Mimi Marks became the first non-Asian to win the pageant (in 2005), she told me in an interview that "It's a big deal. It is sponsored by major mainstream companies like Coca-Cola and is the oriental equivalent of Miss U.S.A.
Check out the Miss International Queen finals 2011
The Miss International Queen is hosted at Tiffany Show Palace in Thailand.